Build Your Jacket Around Your Brand

Full custom development — not a blank jacket with a logo.

Fit, materials, construction, colors, trims, artwork, labels and packaging can all be developed around your project.

What Can You Customize?

A complete checklist — product side and brand side.

  1. 1Fit
  2. 2Size
  3. 3Fabric
  4. 4Color
  5. 5Collar
  6. 6Hood
  7. 7Sleeves
  8. 8Panels
  9. 9Pockets
  10. 10Zipper
  11. 11Rib
  12. 12Lining
  13. 13Hardware
  14. 14Artwork
  15. 15Labels
  16. 16Packaging
Jacket anatomy — Fit, Size, Fabric, Color, Collar, Hood, Sleeves, Panels, Pockets, Zipper, Rib, Lining, Hardware, Artwork, Labels, Packaging

1–13 Product development14–16 Brand customization

Product side

  • Fit
  • Size
  • Fabric
  • Color
  • Collar
  • Hood
  • Sleeves
  • Panels
  • Pockets
  • Lining
  • Zipper
  • Rib
  • Hardware

Brand side

  • Artwork
  • Embroidery
  • Printing
  • Patches
  • Main Label
  • Size Label
  • Care Label
  • Hangtags
  • Packaging

From Reference to Custom Product

A reference image is only the starting point. We break down the silhouette, material, construction and key visual features, then decide what should be retained, changed or rebuilt around your brand, target market and production requirements.

  1. Reference imageReference image
  2. Annotated feature analysisAnnotated feature analysis
  3. Material / construction decisionsMaterial / construction decisions
  4. Branded design directionBranded design direction
  5. Final custom garmentFinal custom garment
  1. 01Reference

    Your starting point — an image, a garment or a mood you want to build from.

  2. 02Feature Analysis

    Silhouette, proportion, material, construction and key visual features broken down and annotated.

  3. 03Development Decisions

    Each feature judged as keep, change or rebuild — for your brand, target market and production requirements.

  4. 04Brand Integration

    Your colors, artwork, hardware and brand details built into the design.

  5. 05Custom Product Direction

    A new development direction that belongs to your brand — not a copied stock style.

Development decisions

Keep

What the reference already does right for your product.

Change

What needs adjusting for your brand, market or budget.

Rebuild

What is developed new around your brand and production requirements.

  • Silhouette
  • Proportion
  • Fabric
  • Color blocking
  • Collar or hood
  • Pocket structure
  • Zipper / hardware
  • Artwork position
  • Brand details